On-Page SEO Activities: 8 On-Page SEO Techniques to Use

You need to encourage clicks by offering value to searchers from a user experience point of view. Organize your content with clear and hierarchical headings (H1, H2, H3, etc.). Proper headings improve readability and help search engines understand the structure of your content.

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• When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent.
• At the same time, the content may be great, but the information is slightly outdated.
• Creating new web pages helps brands market new products and services or target new locations.
• This can include taking content and republishing as-is, or modifying it slightly before republishing, without adding any original content or value.
• The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand.

Understanding the techniques used to capture this meaning helps to provide better signals as to what our content relates to, and ultimately helps it to rank higher in search results. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways. Click to add suggestions and build a list of topically aligned keywords. The Topical Keyword Tool helps you verify that the keywords you’re focusing on will give you authority & relevance for your actual category. Use On-Page.ai’s AI to determine the contextual relevance of your links (just like Google) and identify weaknesses in your link profile. As long as you’re regularly running scans, you’ll always have clear instructions with exactly what to do to either gain higher rankings or defend your top position.

What is a URL?

In the end, optimizing all of the on-page factors helps ensure your page is shown on more searches. That way you get more traffic, and better quality traffic that leads to more conversions. When you combine all the on-page SEO factors together, they make up a crucial part of any SEO strategy. You can have tons of backlinks and a technically sound website, but without optimizing the on-page elements you still won’t be as successful. Yes, the content writing for existing page optimization and new posts includes one free round of revisions.

If you have implemented the previous three checklist points, this next step should be easy. The hub and spoke architecture is a powerful SEO Anomaly way to dominate entire topics, not just individual keywords. Not only does this waste link juice, but it also does serious damage to the experience your users get, which has a knock-on effect on many other metrics.

On-Page SEO & Strategy for New Pages

The goal is to only change the page URL to your primary keyword. Implement 301 directs as needed from the old URL to the new URL. Then, simply change the URL and create a 301 redirect to tell Google you’ve changed the URL structure. Create a spreadsheet that maps the old (long) URL to the new (short) URL version you create.