12-Step Technical SEO Audit Checklist + Free Template

Being trustworthy is not only good for the search engine; it is important for your overall reputation. It means that a website is trusted by the Google search engine. In other words, if you are steering clear from all the negative SEO practices (so called, black hat SEO) you will gain more trust. Basically, everything that has been done in first two steps (during technical and on-page analysis) is performed so that your website would be better and SEO Anomaly more visible to Google.

• You can use the Performance Report in Search Console to see which pages and queries drive the most clicks and impressions.
• Google can’t index pages with this warning, so it’s worth checking they’re not pages you want indexed.
• An SEO audit checks how well optimized your website is for search engines.
• However, you may pay more or less than this range depending on your unique business.
• For Largest Contentful Paint (LCP), which measures loading performance, ensure that the largest content piece on your page loads within 2.5 seconds.

However, I will do my best to explain the more complex ones as we go. In this guide, I’m going to teach you how to perform a simple website audit to improve your SEO, usability, and maybe even your revenue. Enterprise SEO costs range from $5,000 – $25,000+ per month and will depend on the needs of your business and the competitiveness of your industry. Enterprise SEO services utilize highly-skilled labor from various experts, including SEM & SEO strategists, specialists, and web development consultants. The best social media marketing and SEO strategies are aligned to work together and maximize the impact of each.

Ask for a technical and search audit for your site to learn what they think needs to be done, why, and what the expected outcome should be. … Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.

Why is an SEO audit important?

Often, website owners come to me alarmed by “fatal” errors flagged by their SEO tools. This is exactly why every recommendation provided by a tool needs manual verification. You should always evaluate the severity and real-world impact of the issue yourself.

The Third-Party Data Deprecation Playbook

If you’re unsure where to focus your efforts, a website audit is a great place to start. Keep reading to learn why audits are beneficial and how best to conduct them. A comprehensive website audit can boost site performance, improve SEO, and enhance online visibility. That’s why we use Copyscape  and Originality.ai as part of our SEO audit services; it’s a quick and easy way to detect potential plagiarism and duplication issues on your website.

Our SEO audit process begins with our team analyzing your website content, code, structure, and more to determine your strengths and weaknesses. We’ll also review your competitors to see what they are doing well and reverse engineer their strategies. Our SEO audit final report will include all findings along with recommendations and how to find the problems. Issues we may find may include similar tag tags, duplicate content, HTML / code problems, load speeds, and more.

B) Update any redirected links

For example, Google’s primary goal is to serve the best and most trustworthy content to users from reputable sources. Sites that comply with data privacy requirements will most likely be viewed as more authoritative than those that don’t have these essential legal policies. You can also use tools like Ahref’s backlink checker to take the guesswork out of analyzing the value of the links you gathered. We won’t waste your time with sales folks who don’t know what they’re talking about.

Large images on your website can seriously impact your site speed and performance. Ideally, you want to display images in the smallest possible size and in an appropriate format, such as WebP. Canonical tags are an important part of SEO, mainly because Google doesn’t like duplicate content.